Parking and Directions

Parking at the South Okanagan Events Centre

For major events and concerts, “Pay and Display” parking is available in the public parking lots at the South Okanagan Events Centre Complex (SOEC). Parking is $20 and is payable by cash, credit, or debit. There is no pay parking for Penticton Vees hockey games.

Parking at the SOEC is supported by local volunteer groups. When you Pay and Display park, a portion of the revenue is donated to the group volunteering for that event.

Other Transportation Options

  • Carpool with friends!
  • Use rideshare service Uride or local taxi services
  • Take local BC Transit

Directions to the South Okanagan Events Centre

853 Eckhardt Ave. W. (on the corner of Eckhardt Ave W. and Highway 97)
Penticton BC V2A 9C4

From Penticton Regional Airport | Approx. 10 minutes.

  • Exit airport
  • Turn left on to Hwy. 97
  • Turn left onto Channel Parkway (Hwy. 97.)
  • At the third intersection, turn left on Eckhardt Ave W
  • The SOEC is located 853 Eckhardt Ave W

From Kelowna | Approx. 50 minutes.

  • Take Hwy. 97/ Harvey St south
  • Follow Hwy. 97 over William R. Bennett Bridge, south to Penticton
  • Turn left on Alberni St
  • The SOEC is located 853 Eckhardt Ave W

From Osoyoos/Oliver | Approx. 60 minutes.

  • Follow Crowsnest Hwy/Main St/BC-3 W
  • Turn right onto BC-97 N (signs for Oliver/Penticton)
Get exact directions from your location with help from Google Maps.